Kitchen Secret #4: Kitchen Market | Kitchen Market Demonstration
What is a 'Kitchen Market Demonstration'? The ‘market demonstration’ has one main aim behind it – to eliminate the competition from other kitchen companies. Imagine that you haven’t had any other kitchen companies around to visit you. Most people in that situation wouldn’t dream of making a binding decision as soon as the first company came to visit them – but plenty of people do. One of the reasons that people make such a decision is an effective ‘market demonstration’ by the visiting designer. The kitchen market demonstration begins by the designer establishing what you know about the kitchen marketplace. This is accomplished by the designer explaining that there are 3 types of sellers that you can choose to purchase a kitchen from. He asks you for your input into what other kitchen companies that you know of. The reason he does this is so you can prove to yourself how knowledgeable you are about kitchens – the more you prove to yourself that you’re aware of what else is out
