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Kitchen Secret #2: Kitchen Sale |Why you shouldn't pay attention to a kitchen sale

Why you shouldn't pay attention to a kitchen sale “The 28 day rule allows a trader to claim a reduction on products he may wish to include in a sale or other promotion. It requires that the product must have been sold at a higher price for a period of 28 consecutive days within the previous 6 months in that outlet” So what does this effectively mean when applied to the kitchen industry? Whenever new legislation is drafted, both individuals and organisations look for ways around it. Kitchen companies in the UK can ‘get around’ this legislation in many different ways. The first way is to simply rotate stock that is ‘on sale’. Imagine that a kitchen company offers a range of 24 different kitchens in its catalogue. All the company has to do to constantly have a ‘sale’ is simply continuously market 20 kitchens out of its 24 as on offer. All they have to do is to maintain a roster for themselves, which then keeps a record of which ranges are not on offer. However, this effectively means



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