Kitchen Secret #1: Kitchen Offers - limited time kitchen offers?
Why are there so many 'limited time kitchen offers'? Have you ever heard the saying, "That's too good to be true"? Many people associate it with adverts that they see in newspapers. You can just picture it now... Unfortunately, that can generally be translated as meaning "This kitchen offer might finish at the weekend – but on the other hand, it probably won’t!” In the kitchen industry limited offers come and limited kitchen offers come again. So what purpose do these offers actually serve? Firstly, it encourages you to ring up and enquire about the offer. A company would generally call this ‘lead generation. This process can take effect in various guises. You might have seen a website with this ‘limited offer’. A ‘demonstrator’ may have approached you whilst standing with a display in a supermarket. You might have seen the ‘special offer’ in a newspaper advert. Either way, because you have either phoned up to enquire or simply left your contact details on a
